Navigate Success: Connect with Alaskans Where it Counts
Chart Your Course with Alaska Tide Books
Discover the power of targeted advertising with our custom tide books, featuring the essential Halibut Tide Guide. Elevate your brand while effectively reaching your target audience with premium ad placements that are frequently referenced throughout the year.
Maximize Your Reach with Tide Book Advertising
Discover unparalleled advertising opportunities in our custom tide books, designed to connect your business with coastal communities and adventurers.
Advertising Options
Maximize your brand’s visibility by featuring your business on the covers of our widely distributed tide table books. Reach your client base throughout Alaska’s coastal communities.
Premium Cover Placement
Being featured on the front cover ensures maximum visibility. Every time the tide book is picked up, your logo, slogan, or key message will be seen, making a lasting impression all year long.
Inside Cover Ads
The inside cover provides additional space for introducing your mission, business advertising or promoting key campaigns in greater detail. Tide books often have a strong local presence.
Back Cover Branding
Capture attention with a prominent ad on the back cover, a strategic location for lasting impressions. The back cover is a premium location that garners high visibility every time the book is used. It’s included on every order.
Tide Book Features
Premium Advertising Space
Maximize your reach with our advertising options, including custom covers, inside covers, and centerspread placements, as well as custom inserts.
Custom Insert Options
Add custom inserts that highlight educational resources , co-op advertisers, custom tide locations, tide current tables, or important marine conservation messages.
Halibut Tide Guide™
The Halibut Tide Guide™ is popular because it helps anglers time their fishing trips with optimal tidal movements, increasing the chances of a successful and enjoyable fishing trip.
Creating Your Custom Artwork
1
Design Your Cover
2
Submit Your Artwork
3
Finalize and Print
Mastering Print File Preparation
Bringing your design visions to life through print is both an art and a science. When creating your Tide Book artwork, understanding the nuances of file preparation for commercial printing is essential. This guide will equip you with the knowledge to ensure your digital designs translate beautifully onto paper, maintaining their vibrancy and clarity. From setting up bleeds and trim marks, we’ll cover all the steps necessary for a flawless print job. By following the instructions below, you’ll learn how to make your designs print-ready with confidence.
How to Prepare Your File for Printing
Choose the Right File Format and Color Mode
When preparing files for offset printing or digital color printing, it’s important to use the correct file format. The industry standard is usually PDF, as it maintains the layout and formatting across different systems. Additionally, ensure your design is in CMYK color mode. If your design is to be printed using spot colors be sure to use those pantone colors when creating the design.
Set High Resolution
High-resolution images are essential for crisp and clear prints. For pictures and graphics, aim for a resolution of at least 300 DPI (dots per inch) to avoid pixelation and ensure your graphics appear sharp and professional. Type is normally at 2400 DPI which is why we don’t recommend using Photoshop for your type creation, only for the images. We take the images (pictures) and insert them into an Adobe InDesign or Adobe Illustrator document to create the final layout with type and bleeds.
Add Bleeds and Trim Marks
Include a 0.125-inch bleed and trim marks in your design to prevent white edges after cutting, ensuring a clean finish. What is a bleed? A bleed is the area of a printed document that extends beyond the final trim size. It ensures that any background colors, images, or design elements that are intended to reach the edge of the paper do so without gaps or misalignment after trimming.
Convert Fonts to Outlines
To prevent font-related issues, convert all fonts to outlines or paths. This ensures that our printers graphic department doesn’t encounter font substitution problems, maintaining the integrity of your design’s typography. Note “Be sure to save your new outlined file with a new name” so that you still have the original to edit or make changes to in the future. You might consider using OL in the new file name to designate the difference from the working file. An example would be “CoverArt26-OL.pdf”
Embed Images or Package Files
Before sending your file, double-check that all images are embedded rather than linked. This ensures that the we receives all the necessary graphics with the file, preventing potential issues with missing images. The other option is to package all the links, fonts and graphics into a folder that you send over with the file so that anything our graphics department might need would be available.
Export with Press Quality
When saving or exporting your file, choose the appropriate settings for commercial printing. Select the highest quality options and compress images judiciously to maintain file size without sacrificing quality. In Adobe InDesign or Illustrator, saving the file using the Press Quality is the way to go and be sure to include crop marks and the .125” bleed!
Tide Book Design Templates
Your Questions Answered
Find the information you need about our custom tide books, ordering process, and advertising opportunities.
What are custom tide books?
Custom tide books are personalized publications that include tide tables for coastal Alaska and can feature your business or organization’s advertisements on the front and back covers. Depending on quantity, the inside front and inside back cover space and 2-page centerspread is available for custom ads.
How do I place an order?
To place an order, contact us through our website or call us directly. We’ll guide you through the customization options and finalize your order details.
What advertising options are available?
We offer advertising on the front and back outside covers, as well as the inside covers and centerspread on larger quantities.
Can I see a sample before ordering?
Yes, we provide digital proofs for your approval before printing to ensure your satisfaction with the final product.
What is the delivery time for orders?
Our standard delivery time is typically the first week of December for all our Alaska editions. Ordering prior to Sept 15th is encouraged and allows time for developing artwork and the previewing of press proofs.
Do you offer bulk discounts?
Yes, we offer competitive pricing and discounts for bulk orders. Contact us for a custom quote based on your order volume.
Essential Navigation Tools
Harness the Power of Tide Books
Safe Harbor Entry
Utilize tide tables to ensure safe navigation in and out of harbors, avoiding shallow waters and strong currents.
Optimized Fishing Trips
Plan your fishing adventures with precision by understanding tidal influences on fishing success.
Coastal Activity Planning
Enhance your coastal experiences like kayaking and beachcombing by timing your activities with the tides.
Construction and Engineering
Coastal and marine environments often require specialized engineering services for docks, seawalls, erosion control, and flood management. Advertising in a tide book directly connects the company to stakeholders involved in these projects.
Tide-Informed Safety
Fishermen and boaters can use tide books to plan trips, ensuring they launch and return during safe tidal conditions, avoiding being trapped by low tides or strong currents.
Marine Conservation
Support marine conservation by sharing messages that promote healthy ecosystems, clean water, abundant fishing, and thriving communities.
Community Well-being
A tide book featuring ads from various local entities reinforces a sense of collaboration and shared purpose among businesses and residents.
Enhanced Marine Operations
Tide books are invaluable tools for anyone involved in marine operations, from fishing to recreational boating and coastal management.
Cost Effective Marketing
Tide books are a low-cost advertising option compared to other media, providing a high return on investment for the exposure they offer. Tide books are used for an entire year, offering long-term visibility compared to short-lived digital or print ads.
Targeted Audience
Advertising in tide books provides a unique combination of local, trusted exposure with long-term visibility, affordability, and engagement. It’s a great way for businesses to connect with their audience and establish a lasting presence within their community.
No Batteries Required
Tide books are physical, so users can reference them anytime, even without cell service, ensuring consistent visibility for advertisers. Printed tide books excel in providing reliable, long-term, community-focused exposure in specific, niche markets.
Connection to Tradition
Tide books have become a staple resource for many coastal communities. Printed tide books have been trusted by generations of mariners, fishermen, and coastal dwellers, maintaining their cultural significance. They are seen as part of the fabric of local life.
Get in Touch
We’d love to hear from you! For inquiries or more information about our Tide Book advertising opportunities, please fill out our contact form or reach us directly at 907-953-1900.
Address
Pioneer Publishing LLC, PO Box 4423, Soldotna, AK, 99669
What Our Clients Say
“Homer Marine Trades has had great success with the tide book”
“Alaska Tide Book Company has been the gold standard in customized Alaska tide tables since 1987. There are no better tide books for your home, boat, and vehicle.”
“Just received our tide books, they are great!“
Request a Sample Tide Book
Want to showcase your business in our expertly crafted tide books? Fill out the form below to request a sample and see how advertising in our tide guides can help you reach a wide, engaged audience. Our tide books not only enhance coastal activities like fishing, boating, beachcombing or other coastal activities, but also serve as a valuable resource your potential customers will keep on hand all year long. Let your business ride the tide of success with us!